|
|
|
Fashion designer David Gaffke has been working on the bridal boutique business for almost nine years now. And now, his store will get its own reality show. Gaffke has a few words to say with the show, “It’s about time.”
The bridal store’s staffs are composed of five guys and they love what they do. In a world where only a few guys would do business, his business has proven that it can compete with other bridal business manage by girls. Gaffke claims that guys are the best bet for taking care of bridal dresses.
Production crews will start filming this week the show, “Best in Bridal,” which will air on the new FYI™ contemporary lifestyle network. A division of A+E Networks, a joint venture of the Disney-ABC Television Group and Hearst Corporation and is said to start this coming July 7.
Gaffke has been waiting for this exposure several years ago. He manage to caught the attention of the producers by writing to them about how expensive the dress are in the “Say Yes to the Dress”, a popular TV show from TLC. And he adds that they are all-male staff.
Gaffke was the first male buyer for the bridal salon at Marshall Field’s on State Street, wherein he met fashion director Randy Fenoli of “Say Yes to the Dress,” who frequently came to the shop. At that time, he felt offended coming to the bridal industry and Fenoli got her own show.
Now, that Gaffke landed his own show, he felt like that the show is just right since he now have the experience for the business, so he can talk about what is needed in such business. He is very familiar with the business; therefore, answering all the concerns of the business would be a snap for him.
Around 30 years ago, he got employed on Liberty Media. 21 years after, he owns the business and had changed its name to Bridal Expo. From there, he manage to open a new bridal business called Complete Bridal Salon. His shop doesn’t care about the races when it comes to servicing since he is serious with the business.
He noted that the work is just right for guys since girls tend to be chatty with other girls and because it’s not their wedding it’s hard to get into. Though, girls might have the best intention, but still, there are far more ugly wedding gowns on girls.
The filming of the show, “Best in Bridal” will take three months. Any brides-to-be that want to be part of the show can attend Gaffke’s Bridal Fashion Show and Expo on Sunday at the Holiday Inn Hotel and Suites in Elgin. Gaffke added that the price are 45 percent cheaper than many retail outlets.
| |
