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Since Amy Child is the Essex's most famous beautician and Bra Queen for Tesco, the former Channel reality TV show contestant is better known for her vajazzles and cleavage than her high fashion credentials.
However, it looks as though the 21-year-old now sets her sights higher for 2012.
The Celebrity Big Brother star forget about her usual glitz for a high fashion-style shoot for Topman Generation.
Amy looks like a 'mythical' 70s rocker, which reference the 'reportage-style glamour' of Bob Richardson.
The star sported head-to-toe classic vintage for the black and white shots, sourced by Dazed & Confused stylist Melissa Thompson.
The photoshoot got directed by editor John-Paul Pryor, and photographed by Michael Hemy, the same who shoot photos for Tom Ford, Dazed & Confused, and Louis Vuitton.
Amy has admitted she is eager in embracing a 'more natural' look in 2012, which moves away from the usual orange hue she chooses, and thinks that this is the time that started smiling again.
Child’s noted that she needed to calm down on the fake tan.
She also added that she is going to stop pouting as it is a terrible habit.
Amy spent her Christmas with family at her cousin and former 'TOWIE' co-star Harry Derbridge's house.
Characteristically hesitant in pulling punches, Amy explained that she does not let the weird blond go near the festive feast because he is a 'rubbish cook'.
People normally go outside on Christmas Eve, but Amy opted on going to midnight mass with her parents. She hates having a hungover on Christmas Day, so she wants to do differently this year, as noted on an interview with Closer magazine.
Amy's sober approach to Christmas might be read as a further indication that she hopes to promote a new more mature image over the coming months.
In the meantime, Ultimo, for whom Amy along with Tamara Ecclestone and Michael Bublé’s Argentinian wife Luisana Lopilato has celebrated record earns this year.
The Bra Queen A-DD range, which starts from, £7 has proven that her market is with cash-strapped shoppers.
On a recent comment to a modeling assignment, Amy claimed to be excited that she is going to be the face of the campaign for Tesco.'
The styles that are available can suit whatever mood a person is in for an affordable price. It means that anyone can afford to buy one for every day of the week.
Last year Mone unveiled the news that her MJM International lingerie business, which she launched in 1999, had amounted to £48 million according to business advisors.
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