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In the reality show, The Only Way Is Essex no one comes close to Lucy Mecklenburgh as she got the best figure.
The ITV2 reality star is also the right woman for own collection as she posed up in a sexy black two-piece sot that she could launch her range with Bella Bamba today.
Lucy, 20, appeared incredible in the halterneck two-piece, which featured diamante featuring on the top straps and the bottoms.
Her brunette hair was loose around her shoulders as she posed up for photographers at the launch, held at the Sanctum Soho Hotel.
Lucy was not alone as she was joined by two pretty models Jess Banks and Kari Boanas for the launch, with the girls both stating how excited they were over the opportunity.
Kari tweeted: 'I've had the most amazing day modelling @BellaBambaUK with @lucy_meck & @jessbanks1 still in a bit of a shock! Thanks so much to everyone xxxx '
And Jess added: 'Had an amazing day at the launch for @lucy_meck!'
The two were handpicked by Lucy from thousands of hopefuls who competed for the chance to model with the TOWIE star, added: 'We had an amazing experience modeling Lucy’s range for Bella Bamba and feel so lucky to be chosen!'
After the photo session was over, Lucy went to the hotel's pool for another photo session - this time with the celebrity sits somewhat precariously on top of the hot tub.
The swimwear range is her first venture into the designing world.
Speaking about the range, which she codesigned, Lucy said: 'I’m so excited to be launching my brand new bikini collection. It’s an absolute dream come true.
'Bella Bamba is an exciting new brand to be part of, and I can’t wait to wear each style on my holidays this year!
'I’m really glad to have given two of my fans who represent real women a chance to model with me for the day. They were both amazing.'
Range of swimwear included other traditional bikinis and bedazzled versions of the popular monokini.
Bella Bamba Directors, Eleise Lucraft and Becky Majeed, said of the new range: 'Lucy was the perfect choice to collaborate with. She knows her fashion, is a beautiful girl who embraces her curves and loves to look good.
'Together, we have created a luxury collection of swimwear which not only looks sexy and stands out with sunlight reflecting crystals, but the Brazilian cut to each piece ensures each style fits beautifully.’
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